Sales & Marketing
We believe that in order to be a successful brand, Juan must:
- Be effective and maintain high quality.
- Fit into our customers’ daily routines to promote repeat purchases.
- Solve problems.
Through our sourcing, perfected formulations and market demand testing we not lonely KNOW Juan exceeds all of these
criteria, but we have a creative marketing strategy that will get Juan into the hands of 5K-10,000 customers that
match our target demo so they can fall in love with the product and start their monthly subscription.
Meeting our customer where she is. not just mentally and emotionally, but physically. We know where to find ever by
where she shops, what she eats and how she thinks about her health. We are setting up a series of pop-ins, hosted
home parties, and events across the US to access customers from aligned brand partners such as high- end workout
locations (pilates/equinox), cowering spaces (The Wing), spas, hotels, fashion stores and airlines.
Plant based supplements, especially CBD and cannabinoids need education. There is still apprehension and confusion
about what to feel, how safe these products are and what their effect is.
Juna’s content-marketing strategy allows us to position ourselves as a subject-matter experts in all things
hemp for women’s health, industry/product transparency and how to incorporate CBD plants and adaptogens into
her daily routine. Our content marketing will focus on capturing the trust of potential customers and help drive
Through direct to consumer integration via social media, newsletters and strategic pop-ins we are able to create
confidence in our consistency, expertise and execution. We also will be launching our subscription model for all
Referrals & Reviews
Our strongest form of marketing is peer-to-peer recommendation and sampling. We have built a creative marketing
strategy that will get Juan into the hands of 5K-10,000 customers that match our target demo so they can fall in
love with the product and start their monthly subscription.
We know there is a bigger impact when we incorporated the collective wisdom of our own users into our product,
marketing and partnerships. We regularly host product focus groups and strategic surveys and collect the data to
stay ahead of the curve.