Problem

Overwhelm, exhaustion and everyday stressors are the new normal

In an era of sensory and schedule overload, our bodies work in overdrive to maintain biological harmony. We are collectively receiving more information than we can keep up with. The result? Exhausted nervous systems, fatigue, amplified stress, anxiety, and overstimulation.

From tired parents to overworked CEOs, we all aspire to optimize our lives and show up as the best version of ourselves. While it’s easy to turn to pharmaceutical solutions and quick fix supplements, new-age wellness studies are shining light on plant-powered alternatives. Cannabis, hemp and other botanicals are re-setting our body’s ecosystem and creating long-term benefits and solutions to everyday challenges.

Juna’s plant-powered formulas naturally enhance your body’s endocannabinoid defense systems, and provide solutions to these stressors of modern living.

Solution

Optimize your mind, body, and mood through the power of plants

Juna’s functional and effective formulas are powered by earth’s most therapeutic ingredients. At Juna, we trust that nature is the best chemist and believe our all natural products are offering the solutions that today’s society is craving. Our plant cannabinoids are a daily superfood for mind, body, and mood.

We craft products that release the body, engage the mind, enhance social situations, and tastefully integrate into every moment of your day — from your morning coffee to nightly restorative sleep.

Product

Formulated by chef and Sommelier:

Juna Drops are un-paralleled formulas naturally enhance your body’s endocannabinoid defense systems, and provide solutions to these stressors of modern living. Our finished products have a pleasant herbal taste that can be dropped under the tongue or added to a food or beverage of choice without compromising flavor.
Two distinct Juna collections:
01

Hemp CBD

sold nationwide - under 0.03% THC by law and regulated by the FDA
02

Cannabis THC

licensed and regulated for distribution in California only
Traction

Juna can be purchased online and in stores. Within our first 15 months, we generated over $500k in organic revenue, received mentions in over 65 press pieces including WSJ, Beauty Independant and Bon Appetit to being named by Green Entrepreneur as 2 of 35 top female founders in the CBD/Cannabis industry.

With over a 32% repeat purchase rate, Juna has quickly become a cult favorite that has been featured in 65+ strategic publications. In addition to our direct-to-consumer channels, we have established partnerships with 30+ wholesalers and retailers that cater to our key demographic.
Retail partners:

Fleur Marche, Standard Dose, Miss Grass

Pop ups/Pop-in‘s:

Outdoor Voices, Mother Magazine, Lululemon and Jennie Kayne


Customers

Consumer Personas

Females between 30-45 with disposable income. Living in NYC, SF, LA and their suburbs.

The Early Adopter

She’s always investigating the next health, beauty or personal development trend and is eager to self-test. Adventurous and curious, she follows Birdie, Refinery29, Into the Gloss and Goop.

The Urban Parent

Highly Educated and introspective, the urban parent invests in products and experiences that will optimize their life - whether that’s boosting creativity and focus in their high-powered job, being more present for their young child, or unwinding in a non-destructive way.

The Foodie

Her weekend plans involve farmers markets and reservations in the latest hotspots. She’s inspired by and highly engaged with social media and follows celebrity chefs, food bloggers and niche publications like Pineapple Collaborative, Food & Wine and Bon Appetite.

Testimonials

“Look to Juna, a new CBD oil brand as an example of a company touting “single-origin” ingredients and ultra-clean extraction processes.”

Well and good

“Juna’s balance drops have become an essential part of my daily wellness routine to manage the side effects of endometriosis. Not only does it help with the pain, but I feel more connected and calm when I’m taking it regularly.”

Katie, 35-44yrs

“This was my first time using cbd, I have been dealing with stress and depression, and after about 2 weeks of using it, I have been feeling very stress free and happy!”

Allie S, 21-24yrs

“I was having a hard time getting to sleep and this oil changed everything! It is very gentle and relaxing and doesn’t give me crazy dreams like melatonin sometimes does, or leave me waking up groggy. I absolutely recommend! Tastes good too!”

Ryanne M, 35-44yrs

Business Plan

Robust Sales and Marketing Strategy

Sales & Marketing

We believe that in order to be a successful brand, Juan must:

  1. Be effective and maintain high quality.
  2. Fit into our customers’ daily routines to promote repeat purchases.
  3. Solve problems.

Through our sourcing, perfected formulations and market demand testing we not lonely KNOW Juan exceeds all of these criteria, but we have a creative marketing strategy that will get Juan into the hands of 5K-10,000 customers that match our target demo so they can fall in love with the product and start their monthly subscription.

Awareness

Meeting our customer where she is. not just mentally and emotionally, but physically. We know where to find ever by where she shops, what she eats and how she thinks about her health. We are setting up a series of pop-ins, hosted home parties, and events across the US to access customers from aligned brand partners such as high- end workout locations (pilates/equinox), cowering spaces (The Wing), spas, hotels, fashion stores and airlines.

Education

Plant based supplements, especially CBD and cannabinoids need education. There is still apprehension and confusion about what to feel, how safe these products are and what their effect is.

Content Marketing

Juna’s content-marketing strategy allows us to position ourselves as a subject-matter experts in all things hemp for women’s health, industry/product transparency and how to incorporate CBD plants and adaptogens into her daily routine. Our content marketing will focus on capturing the trust of potential customers and help drive organic traffic.

Loyalty

Through direct to consumer integration via social media, newsletters and strategic pop-ins we are able to create confidence in our consistency, expertise and execution. We also will be launching our subscription model for all brand loyalists.

Referrals & Reviews

Our strongest form of marketing is peer-to-peer recommendation and sampling. We have built a creative marketing strategy that will get Juan into the hands of 5K-10,000 customers that match our target demo so they can fall in love with the product and start their monthly subscription.

Data

We know there is a bigger impact when we incorporated the collective wisdom of our own users into our product, marketing and partnerships. We regularly host product focus groups and strategic surveys and collect the data to stay ahead of the curve.

Traction

$4.2T Addressable Market

Juna users are split into three categories: the medical user, the recreational user, and the wellness user. Juna formulations provide take a problem solving approach allowing our consumers to build daily rituals on body + brain optimization. With these three consumers, Juna stands to address a combined market of $4.2T+ by 2022.

The Emerging Market

$4.2T $19.1B $8.3B
01
The medical user

$8.3 Billion in the US by 2022

02
The recreational user

$19.1B in the US by 2022

03
Juna Users

$4.2 trillion in 2019 according to Global Wellness Institute

COMPETITION

Organic, clean and functional

CBD and cannabinoid therapy is not a trend, it is helping to solve modern day health issues and the environmental climate change we are facing globally.

Plant

Us

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Them

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Process

Us

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Them

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Experience

Us

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Them

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Our Planet : Regenerative Farming

We support hemp farms that use regenerative practices to protect biodiversity and the entire ecosystem. These regenerative practices not only sequester carbon from the atmosphere and help reverse climate change but amplify the beneficial compounds in the plants. Regenerative practices are crucial and intelligent solutions to supporting the collective world.
Vision

To be the #1 trusted, female-focused wellness brand in the mass premium marketplace

We plan to form strategic, and aligned brand partnerships through community and experiential activations to gain customer acquisition, brand awareness and loyalty. In addition, we will utilize investments to broaden our exposure in key markets to reach more customers through targeted omni-channel efforts.

Juna’s product pipeline includes multiple ingestible and topical products that will be tested with focus groups, customers, 3-party labs, and investors for feedback and effectiveness. Our vision is to expand with only the best tried and trusted formulas in the wellness category while staying focused on solving problems within mood, body, mind, and sleep.

Goals in Process

(2020-21): 350% YOY Growth

  • Test and diversify cost effective acquisition channels outside of paid digital.
  • Launch subscription model.
  • Cultivate nationwide brand ambassadors.
  • Build out affiliate influencer program.
  • Diversify sales channels.
  • Build out consumer trial campaign.
  • Launch 3 new products.
  • Giveback component for climate change and social equity to support our ecosystem.
  • EWG certification pending on topicals
  • USDA organic certification pending
  • B Corporation filing

Long term goals

(2022-24): 245% YOY Growth

  • Vertical operations optimizations.
  • Decrease customer acquisition costs by 25%.
  • Own the farm to consumer lifecycle.
  • Launch Juna World experiential location(s).
  • Research human behavior and plants as medicine.