Our Story / Our Founder



Redefining Expectations



As female founders, entrepreneurs, and mothers, Jewel and Taylor experienced this first hand where true necessity led them to the creation of Juna. Juna is redefining wellness by creating plant powered formulas to optimize mind, body, mood and sleep.

Collectively we aspire to optimize our lives and show up as the best version of ourselves for not only our business, but for our families and personal passions. While it’s easy to turn to pharmaceutical solutions and quick fix supplements, new-age wellness studies are shining light on plant-powered alternatives. Cannabis, hemp and other botanicals are re-setting our body's ecosystem and creating long-term benefits and solutions to everyday challenges.

We believe nature is the best chemist and plants are the ultimate representation of self-care. All Juna’s products are formulated with either certified organic ingredients or ingredients grown with organic and or biodynamic practices to ensure nutrient rich, active botanicals are in every drop. 

Juna’s products release the body, engage the mind, enhance social situations, and tastefully integrate into every moment of your day - from your morning coffee to nightly restorative sleep. Our finished products have a pleasant herbal taste that can be dropped under the tongue or added to a food or beverage of choice without compromising flavor.

Juna represents the growing wave of those who know: when you care for your mind, body, and mood - you bring your best self to the table and help others do the same.


Jewel Zimmer a serial entrepreneur, fine-dining pastry chef and certified sommelier in San Francisco informs her ingredient-focused approach to plant alchemy. She launched her first functional food {cocoa} absolute, with Barneys New York in 2009, infusing single-origin chocolate with adaptogenic raw cacao extracts to intensify the physiological and therapeutic benefits of the fruit..  The line soon gained an international following, and inspired her to work with other plants and botanicals.

After years of research and development, building close relationships with farmers, chemists, and medical experts, Jewel established Juna with the goal of creating targeted plant-powered formulas for mind, body, mood and sleep.


Taylor Lamb is an experienced growth marketing leader with a proven track record for significantly driving accelerated business growth. Prior to Juna, she led growth marketing and e-commerce for the direct-to-consumer sleepwear brand Lunya as well as popular jewelry brand, Gorjana. By integrating analytical data with human psychology, she identifies behavioral trends, growth opportunities, new acquisition channels, and she develops and implements strategic omni-channel marketing campaigns that drive both brand recognition and significant revenue growth. After becoming pregnant with her first child, Taylor found an increased awareness for her health, balance, and well-being. Similar to optimizing ad campaigns, she is on a journey to help optimize wellness through plant-powered biohacking. Juna's organic, full-spectrum formulas have helped improve mood, balanced, and sleep.


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